Jose, known affectionately as Josete by locals in his native Palma, spent 25 years living on the street. Salva Garcia, owner of La Salvajeria hair salon, invited Jose to come and get cleaned up. When they uncovered the mirror to show him his freshly trimmed beard and lush brown hair, he began to sob. “My God… Is this me?” He exclaims in a video of the transformation produced by the salon.
Jose Antonio lived on the streets of Palma, Spain, for 25 years.As he was: Jose Antonio, who has been homeless for 25 years, walked into the salon with grey unkempt hair and a straggly dirty beard.
Jose was a regular sight at the town square in MajorcaHe was well-known by locals and helped many park their cars in the town’s main square for a small wage.
Salva Garcia, owner of La Salvajeria hair salon, invited Jose to come in and get cleaned up for free.Jose Antonio was offered the dramatic makeover by the salon owner who knew him from his day job working as an unlicensed car parking attendant to earn enough money for food.
His hair and beard were trimmedThis was no easy task, as Jose’s long and scruffy hair – including his beard – had to be chopped and tamed.
New hairdressJose’s hair was also dyed dark brown, since a more youthful appearance could help him find a better job.
Manicured look and stylish clothesLocals also provided Jose with a crisp new white shirt, and a pair of cropped red pants.
Is this me?He asked the salon’s mirror to be covered until his makeover was finished.
My God, this is incredibleWhen they finally opened it, Jose was overcome by emotion and began to sob.
Where’s your Ferrari, mate?He was barely recognisable from before. “My God… Is this me?” He loudly exclaimed.
Still looking for work.Brimming with joy, Jose hit the town, and flaunted all of his newfound ‘hipster’ glory.
It changed my life.“It wasn’t just a change of look. It changed my life,” he told Spanish reporters about his transformation.